April 18


Website Builder Shootout

There’s never been an easier time to create a website. For small businesses who need a good looking website they can be proud of, drag and drop builders such as Squarespace, Wix and Weebly are beginner friendly and a cost effective solution. 

If you're able to use Word, Google Docs or Powerpoint, there's no reason why you wouldn't be able to build your own site using one of these products. 

Creating a Website to test the builders: Nick's Burgers

To rate each website builder, I created a fictional site on each for a fictional restaurant called "Nick's Burgers". Each time, I started from scratch and paid attention to

  • how easy it was for me to get the basic design up and running
  • the design options and aesthetics - did everything look good to create a pleasing UX (User Experience?
  • pricing

In this guide, I'm going to compare each site builder as I build the site for Nick's Burgers on Squarespace, Wix and Weebly. 

Let's get started!


Messing around with the fonts and colors on Squarespace’s Style Editor seemed easy, but it took me some time to work out how to make the changes actually show up on the page I was working on.

I realised I was working in the "design" panel, once I clicked "edit" the colours changed. A small detail, but I found Squarespace's interface to be slightly less intuitive. For a novice user, this might increase the learning curve. Having said this, Squarespace does allow you to customize just about everything in the site without having to code, which is a great feature for design savvy website builders. 

Here's what the site looked like:

Squarespace website example screenshot

I gave Squarespace a 3.5/5 for ease of use.

The design options are fantastic, which is great for those who want more customisation for their site. 

However, beginners would most likely be better off picking a good looking template and sticking with it. 

Squarespace Pricing
Squarespace Pricing

For Value for Money, I gave Squarespace a 3.5/5 as there's a free trial but no free plan unlike Wix and Weebly.

There are some powerful features available on the higher priced plans, but these wouldn't be needed for most smaller businesses unless they were planning on a full eCommerce integration. 

Squarespace Rating for Beginners:

3.5 / 5

Ease of use

Design options

Value for money


Wix's ADI user interface is nothing short of amazing. Within seconds I had another Nick's Burgers site up and running and looking not too bad at all! The first template I chose turned out to be a bit "meh" but there were several others available and switching between them is a piece of cake.

Wix actually offers over 510 great looking templates, and regularly updates these in line with today's design trends.

What's more, they're already pre-populated with content so you just have to pick your favorite, and replace the pre-set content with your own.

You can see the site here.

Wix website screenshot example

I give Wix 4.5/5 for ease of use, 4/5 for design options and 4.5/5 for value for money. 

Wix Pricing
Wix pricing

Wix Rating for Beginners:

4.5 / 5

Ease of use

Design options

Value for money


Weebly only lets you change font styles and the overall color scheme for each individual template.  

So if you want to make more modifications, such as changing the color of the menu bar, the background design, or adjust the content width, etc., you'll have to modify the codes of the template.

This isn't a task suited to novice website builders. 

You can see the site here.

Weebly website screenshot with burger design
Weebly Pricing
Weebly pricing

Compared to Squarespace and Wix, I give Weebly a 4/5 for ease of use, 3.5/5 for design options and 4/5 for value for money. 

Weebly Rating for Beginners:

4 / 5

Ease of use

Design options

Value for money

And the winner is.....

Wix Logo

I recommend Wix as the go-to solution for novice website builders. The product has become incredibly easy to use, and the features keep getting better and better. 

The introduction of Wix Ascend and Corvid by Wix are new products which will allow you to scale over time form a simpe site to creating a powerful tool for business. And with Wix Turbo, their sites are faster than ever.

I hope you've enjoyed this beginner website builder shoot out. Building a new website can seem daunting, especially if you've never done it before but today's website builders make it easy!

If you'd like help setting up your new website, just hit the button below to chat.


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